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          IN THIS ISSUE

        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Household
        3.     Feature Article - The Truth About Affiliate Programs
        4.     Surveys and Trends
        5.     Success Quotes of the Week

           Home Based Business Information

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        1.     Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        The Annual AHBBO 2-for-1 Advertising Sale is now on.
        Until January 31, kickstart your business for 2017 with
        double exposure! For every advertising order you place,
        you receive the same again, absolutely free. To take
        advantage of this offer, you must place your order before
        12 midnight PST, January 31, 2017.  See segment 6. for
        more info or visit .

        This week's article, "The Truth About Affiliate Programs",
        was prompted, as so many are these days, by an email I
        received from a subscriber during the week.  Becky asked
        for advice concerning affiliate programs, wanting to know
        how to get started by promoting someone else's products
        before launching her own.  Yes, it is yet another debunking
        article (let's face it -- there's a lot of stuff that NEEDS to
        be debunked these days!).  Those of you busily promoting
        someone else's program instead of staking out your own
        claim to Internet turf FIRST may want to slow down for
        five minutes and see if anything in this article strikes a

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        2.     Home-Based Business Idea of the Week - Household

        You may have heard the expression, "what every working
        woman needs is a wife". Politically incorrect or not, there is
        no doubt that working women, indeed, working parents
        period, especially single working parents, all share one thing
        in common. They are time poor. They work full-time then
        spend the rest of their waking hours taking care of children's
        needs and running a household. There simply isn't any
        personal time left over.

        This is where you can come in. Although these people are
        time poor, many of them are also cash rich. Your household
        management services business can offer a way for such
        people to buy the time they need by relieving them of some
        of the work involved in running a household.

        This is a very easy business to enter. Entry costs are low
        and you will be using skills and experience you already
        possess. The concept of "household management" can be
        as broad or as narrow as you like. At its broadest it
        encompasses a wide range of varied activities such as
        picking up children from daycare or even child minding in
        the client's home (be sure to check whether there are any
        licensing requirements in your municipality), grocery
        shopping, consumer research (what's the most cost-
        effective new refrigerator or washing machine), running
        errands and supervising cleaning personnel and other

        At its narrowest, you may prefer to confine your activities
        to only one or two of these activities such as grocery
        shopping and unpacking. This may be a good way to start
        with additional services being added over time.

        Longer term, you will move away from a "hands on" role
        where you do pretty much everything yourself. Instead, by
        establishing a database of reliable, reference-checked local
        cleaners, gardeners, shoppers, contractors and the like you
        will have a ready bank of competent people to perform
        whatever tasks your clients require. It should be obvious
        that a natural progression of this sort of business would lead
        to the establishment of an agency of sorts with you bringing
        clients and service providers together.

        To get started, just place ads in penny savers, distribute
        flyers in letterboxes in your municipality as well as posting
        them at the local grocery store. Word of mouth will soon
        take over.


        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added regularly.


        3.     Feature Article:  The Truth About Affiliate Programs

        © 2017 Elena Fawkner

        Affiliate programs are a brilliant idea.  For the owner of
        the product, they're a way of recruiting a veritable army
        of salespeople to promote your product without having to
        pay them a dime unless and until they generate a sale. 
        For the affiliate, they're a great way of earning extra
        cash from an existing, high-traffic website with virtually
        zero additional effort.

        Only problem is, most affiliates don't HAVE an existing,
        high-traffic website and they're suckered into thinking that
        it's a simple matter of signing up for an affiliate program
        and "driving traffic" to the product owner's site using a
        uniquely-coded URL.  Well, it IS that simple.  And it isn't.

        If you don't already have your own high-traffic website,
        how do you think you're going to drive traffic to the
        product owner's site in the hope of generating a sale?
        Well, there are a few ways, actually.  And all of them are
        going to cost you either time or money. 

        First off, you're going to have to spend money on
        advertising.  How much?  Well, consider this.  Estimates
        vary but, roughly, only 2-4% of people who see your ad
        will actually click on your link.  Of that 2-4%, only 1% or
        so of THEM will go on to buy.  In addition, it takes, on
        average, 7 or 8 exposures to your ad before people will
        click on it.  AND to achieve even these piddly numbers
        your market must be targeted in the first place.  This is,
        as you can see, nothing but a numbers game.  Pure and

        So what does all this mean to you, the advertiser without
        a website?  Well, to start with you're going to want to
        advertise where a LOT of people are going to see your ad. 
        But not just ANY people.  People interested in the product
        you're wanting to sell - your target market.  So this cuts
        out the free classifieds and FFAs.  And it means you're
        going to have to spend advertising dollars.

        Where do you go to advertise then?  The most effective
        form of advertising is in ezines.  Take mine, for example. 
        At the time of writing, my subscriber database is around
        14,000.  Each week I run an ad for my own opportunity (in
        addition to running ads from other paying advertisers).  I
        generally get about 500 click-throughs over the course of
        the 2 or 3 days following publication.  That's a click-through
        rate of about 3.6%, about in line with the average. 

        If you were to pay to advertise in my ezine, it would cost
        you $70 for a single classified based on my $5 CPM ($5 per
        every 1,000 subscribers) pricing formula.  This is not an
        uncommon formula for pricing ezine advertising.  You're
        therefore paying around 14 cents per click.  That's not bad.

        Other than that, what can you do?  Well, you can choose
        to spend time rather than money.  An obvious choice
        considering what I've just said is to start your OWN ezine. 
        Build your own list and over time you will have a large
        subscriber database to put your ad in front of too ...
        and it won't cost you a dime.  But this takes time and it
        takes work.  It's taken me two and a half years to build
        a list of 14,000 subscribers.  And it takes a few hours of
        work to put together the ezine itself including writing the
        feature article.  Every week, week in, week out.  Is it worth
        it?  Absolutely.

        And once you're publishing your own ezine, it's a simple
        enough matter to distribute your articles for other ezine
        publishers to run in their ezines.  That 4 or 5 liner at the
        end telling readers who you are with a link to your website
        (or, if you don't have one, the website of the owner of
        the product you're selling) is effectively free advertising
        for you.  Not all publishers accept article submissions
        though, so be sure to find out whether they do before
        submitting your articles to them.

        But think about this.  If you're doing all this work anyway,
        doesn't it make sense to create your OWN website (in
        addition to your ezine)?  Sure it takes time and it takes
        work and it takes money (but not a lot - hosting fees can
        be pretty cheap if you know where to go).  But once it's
        done and you're just in maintenance mode - adding fresh
        content every few days, uploading your latest ezine and
        maintaining your archives - your website does so much
        of the work for you.  Generate a few hundred unique
        visitors a day and you can be getting the same click-
        through rate to your affiliate site *for nothing* that you
        were paying someone else 14 cents a click for.  EVERY
        SINGLE DAY.  24/7/365.

        So, this is the truth about affiliate programs.  They're great
        if you're the product owner and they're great if you can
        link to your affiliate site from your own high-traffic site.

        But if you don't have your own site, you're going to have to
        buy traffic to your affiliate site - either with money, time or
        both.  How many sales are you going to have to generate
        to earn enough commission to more than cover your time and
        costs and leave you with a profit?

        Bottom line?  Setting out to make money with affiliate
        programs before you have your own site in place is putting
        the cart before the horse.  Yes, you want to make money
        and you want to do it quickly.  But it just doesn't work that
        way.  Not with affiliate programs, anyway.  So adjust
        your expectations and do first steps first.  It will be slow
        going to start.  It will take you weeks to create a worthwhile
        site and then MONTHS to generate the kind of traffic you
        need.  But if you take a long-term approach to your
        business and take the time now to lay the proper foundation,
        you'll reap the dividends for years to come.



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        4.     Surveys and Trends

        © 2017 Ryanna's Hope



        What's the most irritating advertising trend right now?
        Junk mail disguised to resemble important correspondence,
        growled 77 percent of readers, stuffing their wastebaskets
        with papers that look like checks, wedding invitations and
        bank statements.


        In 1979, some 20 odd years ago, the infamous firm of
        Oglivy and Mather in NYC surveyed customers and
        discovered a whopping 75% DID NOT BELIEVE that
        advertising relayed the "truth" of the products or services.
        The early 1980's began the "Age of Skepticism" in
        advertising. (I personally doubt that much of the above
        percentage has changed.)



        The influential Baby Boomers, currently 77 million strong,
        are the most lucrative segment in the nation. These
        individuals, between 34 and 52 years of age, are known
        for changing every institution they encounter. Prime
        examples are the classrooms of the 50s and the
        boardrooms of the 90s.

        Members of this well-educated, sophisticated, demanding,
        individualistic, independent, and self-indulgent group has
        less leisure time than their parents did. Older individuals in
        this segment are just beginning the battle against aging.
        Sales of skin cream, suntan lotions, hair coloring, cosmetics,
        vitamins and nutritional supplements are surging. Spirituality
        is seeing a rebirth as maturing Boomers search for the
        meaning of life.  Boomers maintain the attitude that they
        can always take care of themselves. They have become
        high tech consumers because they can afford it, not
        because they are more proficient.

        Memory and nostalgia are useful tools to appeal to Boomers'
        need for security, but it must be the real thing.

        AND THE OTHER 72 MILLION....

        Echo Boomers is the label most often used to describe the
        next youngest age group segment. These individuals, born
        between 1977 and 1994, make up 27.5 percent of our
        population. Also known as Generation Y or the Millenium
        Generation, these kids are described as more competent,
        confident and wary than their parents.

        The 72 million Echo Boomers are diverse in race, living
        arrangement and socio-economic class. For example, two-
        thirds are white and one in 35 is mixed race; 23 percent live
        in poverty and 27 percent have only one parent. They are
        the first generation to seriously question all traditional racial

        The teens (age 12 to 19) in this group are very
        knowledgeable about music, entertainment, fashion and
        personal care products.

        They influence the spending of $100 billion per year; $63
        billion is their own money. The number of teens in this age
        range is expected to grow two times the rate of the total
        population during next 10 years.

        Echo Boomers are the most media-savvy generation so far.
        Using celebrities to sell a brand is only marginally effective
        with this generation. These kids may reject promotions that
        sell a product or service to a specific gender. Appeals to this
        group should be designed with the knowledge that teens
        spend money to have fun - shopping is an experience rather
        than an errand. These teens understand and value quality;
        quality is considered the essence of cool.


        WANT MORE?

        Ryanna's has published over 45 business articles nationwide
        for the home entrepreneur. You can obtain free info about their
        offer of  "Cash Making you've Never Seen..." and you can
        obtain free ebooks and other articles at their site. Subscribe to
        their free ezine "Surveys and Trends For Entrepreneurs" too!

        5.     Success Quotes of the Week

        "If you think you can do a thing or think you can't do a thing,
        you're right."
          -- Henry Ford

        "We can do anything we want if we stick to it long enough."
          -- Helen Keller

        "Every industrious man, in every lawful calling, is a useful man.
        And one principal reason why men are so often useless is that
        they neglect their own profession or calling, and divide and
        shift their attention among a multiplicity of objects and
          -- Ralph Waldo Emerson

        "Few things are impossible to diligence and skill...Great works
        are performed, not by strength, but perseverance."
          -- Samuel Johnson

        "One only gets to the top rung on the ladder by steadily
        climbing up one at a time, and suddenly, all sorts of powers,
        all sorts of abilities which you thought never belonged to
        you--suddenly become within your own possibility and you
        think, "Well, I'll have a go, too.""
          -- Margaret Thatcher



        7.     Subscription Management


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        9.     Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


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