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          A Home-Based Business Online


           January 14

            Sent to 7,315 Subscribers

          Editor: Elena Fawkner
          Publisher: AHBBO Publishing
           Contact By Email

        1.  Welcome and Update from Elena
        2.  Home-Based Business Idea of the Week - Mystery Shopper
        3.  Feature Article - Running an Online Business Without A
        4.  Tips for Newbies
        5.  This Week's Subscriber Web Site Pick
        7.  Subscription Management
        9.  Contact Information

        1.  Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers who
        have joined us since the last issue!

        Thanks for all the feedback on last week's article on school-
        yard bullies.  Seems this is a problem that most of us have to face
        from time to time.  Keep reminding yourself that you're not the
        only one and don't let 'em get you down!

        This week's article is in response to one of the most common
        questions I get asked by AHBBO subscribers and website visitors:
        "Do I need a website to run an online business?"  The answer
        is no and I'll show you how to do it.

        As always, thanks for reading and I hope you enjoy this week's

        Remember, this ezine is for YOU! If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you! Please send comments,
        questions and stories to Contact By Email .

        2.  Home-Based Business Idea of the Week - Mystery Shopper

        Mystery shoppers are not all that mysterious, but they do have a
        cool name. They aren't detectives trying to solve a crime, and they
        don't wear obscure clothing and dark glasses. They don't carry spy
        equipment and they don't sneak around, like someone on the prowl.
        Instead, they walk around like any other "ordinary" shopper and

        Their goal is to shop without being so conspicuous that they are
        observed observing the store employees or store itself. They have a
        set criteria that must be followed, whether it be checking out the
        merchandise, observing the store clerks, tasting the quality of the
        food, or experiencing the dreaded "return of an item."

        For the full report visit http://www.shelteredturtle.com/mystery.html


        There are many more ideas like this at the AHBBO Home
        Business Ideas page at http://www.shelteredturtle.com/ideas.html
        with more being added all the time.

        3.  Feature Article - Running an Online Business Without
          A Website

        © 2017 Elena Fawkner

        A common question I get from website visitors and ezine
        subscribers is "do I have to have a website to run an online
        business?".  The answer is a resounding "no ... but it's easier if
        you do".  If you're absolutely aghast at the idea of creating and
        running your own website, not to worry.  Here's how you can
        create, run and market an online business using nothing but
        your email program and ISP!


        The first thing you need is a product that can be promoted and/or
        distributed online in a text-based environment, i.e. email.  Don't
        have a product of your own?  Then start out by promoting affiliate
        programs.  If you're new to online marketing and don't know what
        affiliate programs are, read this article:
        http://www.shelteredturtle.com/affiliate.html .  To find good affiliate programs
        visit http://www.associateprograms.com .  This is an excellent
        resource.  If you want to see what affiliate programs are working for
        me, visit my site at http://www.shelteredturtle.com .  Virtually all of the
        banners you see throughout the site are the affiliate programs I'm a
        member of.

        Many affiliate programs will include a free website that you can
        promote without having to do anything to create it or maintain it. 
        All you do is sign up for the affiliate program(s) of your choice and
        direct your prospects to your affiliate website which then does the
        selling for you.  Other programs just have you direct prospects to
        the product owner's website using a website address that includes
        special coding so that prospect is identified as having been
        referred by you and you get the commission on the sale.

        Of course, there's nothing to stop you creating a product of your
        own.  Information products are huge sellers on the 'net.  Create
        your own e-Book, write your own software.  Make sure it's
        something that can be adequately described and communicated
        in email, though.  It's no good starting out wanting to promote
        something exclusively via email when you really need a website
        so people can "see" what you're talking about. 

        Of course, if you're selling your own product, you need to get set
        up to receive payment.  Being able to accept payment by credit
        card is a must.  Don't rush off and spend mega-bucks on your
        own merchant account just yet though.  Wait until your business
        is turning a profit before going to that sort of expense.  Start out
        using a third party credit card processing service.  I use Clickbank. 
        The service is excellent, they just take a small commission from
        the payments made by your customers and send you a check
        every two weeks like clockwork.  You can check out Clickbank
        for yourself at http://www.clickbank.com .  There are other third
        party credit card processors out there too but I haven't used them
        so I don't know whether they're good, bad or indifferent.

        As for online checks, I am yet to find a reliable merchant.  The
        one that I was using went belly-up a few months ago leaving me
        unpaid.  Finding the right online check merchant seems to be a
        case of figuring out which is the best of a bad lot.  Frankly, I don't
        think it's worth the risk.  The number of people wanting to pay by
        online check is minuscule in my experience and they're usually
        just as happy to send you a paper check if, for some reason,
        they're opposed to using a credit card.

        OK, so let's assume you have something you're ready to promote
        online.  Let's look at how you can use email to run your business
        and get those sales.


        The very first thing you need to do is to get set up to build a list of
        your email contacts.  This is kind of like pulling yourself up by your
        bootstraps when you're first starting out since how do you build a
        list when you don't have any email addresses to add to it yet?  The
        answer, by the way, is NOT to send unsolicited email to every email
        address you can find.  Not only is that a colossal waste of time,
        your ISP will soon start receiving complaints and you'll find your
        fledgling online business is grounded before it even has the chance
        to leave the nest.

        By implementing the techniques described below, you'll soon start
        generating interest in your product/service.  When you start
        receiving email from people asking for more information, add their
        address to your list of email contacts.  NO-ONE should be added to
        your list who hasn't first made contact with you.  Anyone who later
        asks to be removed from your list must be removed immediately and
        without question.


        An excellent way of building a list of email addresses is to offer
        something in exchange for other people's email addresses. The
        single most effective method out there at this time is to publish your
        own newsletter on a subject or theme relevant to the product or
        service you are selling.  If you're selling an informational product on
        internet marketing, then your newsletter should be related to internet
        marketing.  Beware, however, that "internet marketing" is an
        extremely crowded market and, to be blunt, they all look pretty
        much the same to me.  To effectively compete in this particular
        market you really need to be able to offer something different from
        the same-old, same-old.  And if you're just starting out, that may
        be a tough assignment.

        So, try and stick to what you know both for the subject matter
        of your newsletter and your product or service as well.  Nothing
        sells as well as someone who knows what they're talking about
        and can back it up with solid experience and know-how.  Believe
        me, you'll save yourself a lot of time, money and grief if you don't
        try and reinvent the wheel.  If you're a CPA, create a product or
        service (or promote someone else's) related to your field of
        expertise.  Same thing if you're an at-home mom.  There are plenty
        of others in exactly the same position who would love to hear your
        words of wisdom.

        Once you're publishing your own newsletter, it's then just a matter
        of promoting it.  There are many, many places to list your
        newsletter online.  Just do a search for "ezine directories" or
        "newsletter directories" and you'll get a list as long as your arm.

        You can also "purchase" subscribers.  One service I have found
        particularly effective is .  If you want
        to build your subscriber base FAST, I recommend them.

        Your newsletter itself is a great place to tout your product or
        service but make sure it's not just one big ad.  You need to produce
        consistent, quality content if you expect people to stick around long
        enough to get to know you, let alone think of doing business with


        Placing classified ads will be one of your marketing staples.  The
        best place to advertise is in your own and other people's ezines
        (newsletters).  Again, there are directories of ezines that accept paid
        advertising.  Just do a search for "ezine advertising" or "newsletter
        advertising" or similar and you'll find them.

        The reason why ezines are such an effective place to advertise is
        that the publisher has done the hard work of drawing together a
        group of people specifically interested in the subject matter of that
        ezine.  So look for ezines that target the same audience as you do. 
        You'll find that the really general ezines give you less bang for your
        buck than the more specific.  For example, you'll find that the
        response you get from an ad placed in a general "internet marketing"
        ezine will not be as good as a more specific ezine targeted
        to work-at-home moms looking for ways to make money from their
        computers.  That's because the ezine's audience for the latter is
        more targeted than the former.  So be selective when choosing
        ezines.  You may pay a bit more for the more targeted ezine but
        your profits will be disproportionately higher.

        You can also place free classified ads all over the web.  In my
        experience these are a complete waste of time and only achieve to
        get your email address harvested by spammers thereby guaranteeing
        an endless flood of rubbish to your inbox that you'll never get rid of.


        When you publish your own ezine, you'll start writing articles.  Don't
        just rest there, though.  After you've published your article to your
        own group, make it available for other publishers to run in their
        ezines as well!  Add a resource box at the end that tells people how
        they can subscribe to your ezine.  There are many places to submit
        your article to.  Again, make use of that trusty search engine to find


        You can also rent lists of email addresses for direct marketing
        purposes.  Be EXTREMELY careful here.  All email lists are not
        created equal.  There are many, many unscrupulous people out there
        using email address harvesting software trawling the 'net and gobbling
        up every single email address they can find.  Then, they whack them
        all onto a CD and tout the CD as "5,000,000 email addresses, $9.95". 
        The sales pitch usually goes on to say that the owners of all these
        addresses volunteered their email address for the specific purpose of
        receiving email from advertisers.  Please.  Stay away from these
        shysters.  You will buy yourself no end of problems and most likely
        get yourself shot down by your ISP for spamming.

        Instead, if you want to rent a true opt-in mailing list, go to
        somewhere like http://www.postmasterdirect.com .  This is one area
        where you definitely get what you pay for.


        Another way to raise your profile is to contribute to discussion
        lists and newsgroups.  Now, this does NOT mean you post your
        ad to these groups.  In fact, most have strict acceptable-use
        policies that expressly prohibit solicitation.  But every message
        you contribute includes your signature file - that SHORT, 3 or 4
        line blurb at the end that says who you are and how you can
        be contacted.  Contributing to discussion lists and newsgroups
        on a regular basis (spasmodic contributions won't do it) will
        deliver a surprising amount of enquiry from prospects.


        Finally, after implementing all of the above strategies, you will
        start accumulating a sizeable list of email addresses of people
        who have requested, in one form of another, information from
        you.  This is your "list".  Once you have a list, you have a
        ready-made pool of targeted prospects for your product or

        So, at the same time as you're continuing to implement the
        above strategies (this never ends, by the way), you should also
        direct mail your list.  Don't abuse the privilege, however.  Start
        emailing your list every day and you'll soon find that your list
        members start leaving in droves (you should always include a
        way for members to be removed from your list in every mailing
        you send).  So be judicious in not only what you send to your list
        but when and how often. 

        When people start buying from you, put their names in a separate,
        second list (as well as leaving it in the original list).  This second
        list is your list of buyers.  Once someone has bought from you
        once, they are MUCH more likely to do so again.  So take
        special care of this group.  Make special offers to them to
        reward them for their previous custom and loyalty.

        So, there you have it, a handful of ways to run and market an
        online business without a website.  It most definitely can be
        done, but don't write off the idea of creating your own website
        down the track to leverage your marketing efforts.


        use the autoresponder copy which contains a resource box;
        and (2) you leave the resource box intact.

        4.  Tips for Newbies

        Tip #1 - How to save your search criteria

        You've searched for a bunch of terms, and are about to close the
        search results box.  Maybe you should save your terms if you'll
        think you'll ever use them again.  Here's how:

        With your search results displayed in the Find window, select
        File, Save Search.  Switch to the desktop, and you'll see a
        new icon there with a title beginning with the word "Files" and
        followed by your search criteria.  Move this icon wherever you
        want -- for example, into a folder called Saved Searches.  The
        next time you need to conduct the same search, simply
        double-click this icon and then click Find Now.  Saves starting
        over from scratch each time.

        Tip #2 - How to save your search results

        You've searched your hard drive for files, and have come up
        with the results.  Would you like to save the results?  If you
        want to save your search RESULTS along with your search
        criteria, here's how:

        Before selecting File, Save Search, pull down the Optiopns
        menu and select Save Results.  Selecting File, Save Search
        still places a new icon on the desktop -- the difference is that
        when you double-click it, both the original criteria and the
        results appear in the Find dialog box.  Hey, this is pretty
        slick stuff.

        Tips by Tom Glander and Joe Robson of The Newbie
        Club. The best Newbie Site ever to hit the Web.

        5.  This Week's Subscriber Web Site Pick - Dealon Bracelets

        Patricia writes:

        "Hi Elena:

        "The story of Susie's Kids [see last week's segment 5. at
        http://www.shelteredturtle.com/archives.html] really struck a chord!
        My web site has been up since 1996 and I hate to be the one
        to break it to newbies, but it's all a matter of time and effort.

        "You know your product is the best in the world; you spend
        thousands of dollars promoting your site; you simply can't
        understand how people are not beating your door down!  Well,
        they would beat your door down, if they could find your site.
        You must promote, promote, promote.  Spend at least one
        hour every day just placing ads and URLs.  It's all about
        numbers.  Believe me when I say that, after all that work, your
        site will be noticed, advertising and word of mouth will spread
        the word and they WILL come.  You will be lucky and we all
        know that good luck happens when hard work meets

        "I recently got a call from a customer who berated me for only
        now going on the web.  He really laughed when I told him that
        this is our fifth year on the internet at
          He just hand't found us.

        "For search engines, it's still worth it to try for Yahoo.  We've
        been on page one in our categories since 1996 and Yahoo does
        bring in the business.  Just make sure your key words are
        relevant and do all your search engine submissions by hand.

        "Keep at it!  You will succeed and I can't think of a better way
        to spend your time than providing a service or product that
        people need and doing it from the comfort of your own home.

        "Kind regards,



        Thanks Patricia, well said.


        If you want your site seen by thousands, write and tell me
        about it!  But make sure it's one you've created yourself
        or have had created especially for you.  No self-replicating affiliate
        sites please. 
        Contact By Email

        9. Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email

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