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        Another AHBBO Article
        Mirror Mirror On the Wall, Who's the Fairest of Them All?

        This week's article is prompted by an experience during
        the week.  I was working with a woman, approaching
        retirement but without the financial resources to retire,
        who was looking to make some changes in her life.  She
        was focused and determined and she had a plan of action. 

        Then a well-meaning "friend" talked her out of it.  The
        change in tone in her emails from hopeful, optimistic
        determination to resignation and disappointment was
        palpable.  I am convinced that if this woman had followed
        her OWN heart and head rather than allowing her "friend"
        to clip her wings, she would have achieved everything she
        desired.  This week's article is for all the Margarets out


        How do you create wealth?  Wealth is created by:

        => Finding a product or service that a lot of people want
        and need.

        => Getting repeat business out of it.

        => Choosing that product or service by looking at trends
        and staying ahead of them.

        => Employing others so you get more done.

        => Employing and training others effectively.

        => Not training competitors but retaining leaders in your
        organization by offering them the same opportunities for
        growth as you enjoy. 

        [Source: "Brilliant Compensation" video by Tim Sales and
        Dr. Charles King, Professor of Marketing at the University
        of Chicago.  Link at the end of this article.]

        OR NEED

        There's no point pursuing a business selling a product or
        service for which there isn't a market - a HUGE market.

        What's the biggest market of them all?  Baby boomers.

        Baby boomers are all people born from 1946 through
        1974.  They total 76 million people in the United States
        and 2 billion people worldwide.  As at today, they're the
        people aged between 38 and 56.

        As you'll see when you watch the video, every 8 seconds
        for the next 16 years, someone will turn 56 years old.
        What does this mean for you?  It means don't go after
        the 38 year olds, go after the 56 year olds.  You have a
        full 16 years to go after 56 year old people looking for your
        products or services.


        Your product or service must be unique and it must be
        consumable.  If it's not unique you have to compete on
        price and convenience.  If it IS unique, your market
        comes looking for YOU.

        If your product is not consumable, you're out of business
        until your next sale.  A successful business requires
        REPEAT sales of consumable products.  This way, you're
        earning multiple commissions on a single initial effort.


        Having identified the baby boomer market as THE market
        to target, when choosing your product or service, in
        addition to being unique and consumable, it should be one
        that your average 58 year old is in the market for.

        The top five:

        1.  Health
        2.  Looking younger
        3.  Retirement issues
        4.  Security and money
        5.  Efficiencies - things that make life easier.


        There are three basic ways of earning money:

        1.  Work for someone else.
        2.  Be a professional - doctor, attorney, accountant,
        3.  Own your own business.

        In the case of 1. and 2., you exchange your expertise for
        someone's else's money.  Unfortunately, however, your
        capacity to earn is limited by the number of hours in the
        day.  No matter how hard you work, there will only ever
        be 24 hours in a day.

        In the case of 3., if you do it all yourself, you still run out
        of time and talent.  To break through the time/talent
        barrier, you MUST employ others, thereby leveraging off
        the efforts of your employees.  That's the key to wealth.

        In theory, that is.  Only thing is, it's very difficult to
        achieve leverage through employees because no employee
        will ever work as hard in your business as you do because
        they don't have an ownership interest in it.

        To achieve true leverage, everyone in your organization
        must have the same potential for growth as you yourself


        To enjoy true leverage, the people in your organization
        must be productive.  You develop productive people by
        training them effectively, by teaching them how to do
        what you do so they can turn around and create the same
        results for themselves.  It means investing your time in
        training people so that they hopefully become at least as
        successful as you are. 


        In order to avoid cannibalizing your business by training
        leaders only to have them leave your organization to set
        up in competition for themselves, they must have the same
        opportunity for growth staying in your organization as they
        would if they left it.

        There's only one way of doing business that meets all these
        criteria for wealth generation. 

        Network marketing.

        Despite any preconceptions you may have, the fact remains
        that network marketing is the fairest business model of
        them all.  Why?  Because only with network marketing can
        the member of the organization that creates the larger or more
        productive organization be compensated commensurately even
        if that means he or she earns more than those higher up the

        Unlike the traditional hierarchy of an organization of which you
        are an employee, you know the one - you do all the work and
        your boss does nothing yet he gets all the rewards - in network
        marketing it doesn't matter how much money your sponsor
        earns, if you're more productive, you earn more.  And because
        your sponsor benefits from your success in terms of
        commissions based on your productivity, it's in your sponsor's
        interest to help you be as successful as possible, just as it's
        in your best interests to help those in your organization be
        as successful as they can possibly be.  Win win.

        "It's always wise to raise questions about the most obvious
        and simple assumptions"
        : C. West Churchman.

        Do yourself a favor.  If you've got it in your head that
        there's something illegitimate about network marketing,
        invest a half hour or so of your time in a bit of education. 
        Watch the Brilliant Compensation video and make up your
        OWN mind.  DON'T let other people, no matter how well-
        intentioned, deprive you of your freedom to choose what's
        in YOUR best interests.  Sure, armed with the FACTS, as
        opposed to other people's OPINIONS, you may still decide,
        for your *own* reasons, that network marketing is not for
        you.  Fine!  But a little bit of independent thought may just
        open up a whole new world of opportunity.

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        Elena Fawkner is editor of Home-Based Business Online. Best business ideas and opportunities for your home-based or online business.

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