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        A Home-Based Business Online
        Helpful Small Biz and Home Business Information and Articles to Help You Succeed.

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        The Internet Is Another Medium, Not Another Planet!

        © 2000-2017 Elena Fawkner

        Just finished clearing out my email inbox.  Again.  As usual, at
        least 60% spam.  By the time I finish the first draft of this
        article I know it will be full again.  I usually just delete spam
        unread but every now and again I'll open up something that looks
        like it might be interesting ... you never know when you're going
        to find a gem amongst all the rubble, right?  No gems this week,
        I'm afraid.  Just more of the same old same old.

        One thing that seems to be becoming more and more common among
        the dross are ads for "business opportunities" that are
        described as "turn-key".  If you believe the hype, all that you
        need to do to make a squillion from one of these so-called
        "business opportunities" is turn your computer on in the morning,
        place a couple of classified ads, and watch the money roll on in.

        In particular, you need never, EVER do any really hard work ...
        one or two hours a week tops and you'll be pulling in $20,000 a
        month!  All the work's done FOR you, not BY you!  The geniuses
        who devised this brilliant new "turn-key business" (and who, you
        will note, are prepared to hand over their sure-fire goldmine
        opportunity to you free of charge) have already done all the hard
        work; they even provide you with a free 125 page website just
        designed to SELL, SELL, SELL!  But of course YOU don't have to
        do anything of the sort.  There is ABSOLUTELY NO SELLING OR
        CONTACT REQUIRED!!!!  Right?  WRONG.

        Please.  What ever happened to providing a real, genuine and
        useful service?  Why do some people think that the internet has
        dispensed with the need for business basics?  What value do
        these self-replicating websites bring to the e-commerce economy?
        What are they other than opportunities for people to sell a
        business opportunity website to someone who wants to sell a
        business opportunity website?  At the end of the day, their
        contribution to e-commerce is a big, fat ZERO.

        When did "work" become such a dirty word?  What is it about the
        internet that makes otherwise intelligent people think the
        money's just going to magically roll in without any effort on
        their part?  They may as well believe in the Easter Bunny.  The
        real world doesn't work that way, so why should the internet be
        any different?

        Contrary to what some people seem to believe, a computer does
        NOT become an ATM the minute it is connected to the internet.
        The way these people approach their online businesses you'd swear
        they think their computer is going to dispense cash out of the
        floppy disk aperture every time they turn it on.

        Perhaps the reason some people think this way is the "free"
        culture of the internet.  There seems to be an expectation of
        having to pay for a computer and internet access, but thereafter,
        everything should be free.  What these people soon learn,
        however, is that on the internet, as well as in real life, you
        get what you pay for.

        The internet is just another medium for doing business.  Nothing
        more, nothing less.  Granted, it is a powerful and revolutionary
        technological force and its potential is truly staggering.  But
        business principles and ethics are still alive and well and
        NECESSARY.  There is no such thing as a free lunch and that is
        just as true for the internet as it is in the "real world".
        Those who can combine sound business practices while at the same
        time exploiting the awesome potential the internet offers are the
        ones who will truly succeed.

        _________________________

        Elena Fawkner is editor of A Home-Based Business Online ...

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        Elena Fawkner is the author of AHBBO Home-Based Business Online Magazine. Proud to offer information and articles to help people start and manage a successful home based business.



        Copyright 1998-2017, AHBBO.com. All rights are reserved. Tuesday, 26-Jan-2021 03:10:55 CST

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