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        A Home-Based Business Online
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        © 2015 Elena Fawkner

        Imagine a world where everyone tells it like it is. Rather
        than as it isn't. Imagine a world where you could not get
        rich overnight but you could become wealthy over time.
        Imagine a world where your financial rewards were directly
        related to how hard you work. Imagine a world where
        ethical business practices were rewarded by loyal
        customers and repeat business. Imagine a world where
        reality was not something that killed a deal but made it.
        Imagine a world where the charlatan was seen for what
        he is and not as someone who has the magic power to
        release us from the tyranny of effort. Imagine.

        Those of us earning a living on the Internet recognize its
        true potential. We also recognize the damage caused by
        those who perpetuate the fantasy of another kind of WWW.
        Wealth Without Work. It just doesn't exist.

        If you want to make serious money on the Internet then,
        with a few exceptions, you really need to be involved in
        network marketing. Many of you reading this article are
        already involved in one or more network marketing programs.

        One of the most important objectives (along with selling
        your product at the retail level) is introducing new people
        to the business aspects of the program in the hope that
        they will join your network (or downline) of distributors.
        If they do so, you earn a commission on their sales.

        Imagine what would happen if you told it like it is rather
        than your usual hyped-up promises that you know deep
        down where it counts are only going to fall flat. Imagine
        what would happen if you told your prospects that it was
        probably going to take them a solid six months of work
        before they even started making money with your program.

        Nine out of ten would move on, right? Maybe nine point
        nine would move on. Good! Good? Yes, good! Why do
        you want to waste your time and effort on the nine who
        are not prepared to do what it takes to make a success
        of your program? You don't become wealthy by having
        a lot of people in your downline. You become wealthy by
        having productive people in your downline. One productive
        person will always be MUCH more valuable than ANY number
        of people who never do anything with the opportunity
        before them.

        So why not spend your time and effort weeding out the
        tire-kickers? Make people have to QUALIFY for your
        attention. Force them to make an investment in your
        opportunity BEFORE you make an investment in them.

        Protect yourself from people who would only waste
        your time. How? Your first line of defense is a good gut-
        check. When people respond to your ad for more
        information, read the literature you make available and
        say, "Sign Me Up!", qualify them for admission. No, it is
        NOT enough that they fog a mirror. Remember, you don't
        get rewarded merely for the number of people in your
        downline. You get rewarded for developing and nurturing
        a hard-working, PRODUCTIVE downline.

        So, prequalify your prospects by asking them the three
        tough questions:

        1. Why does this program appeal to you in particular?

        The correct response is that they love the product! The
        best network marketers are products of the product. If
        someone wants to join your program without having a clue
        about the product, that's *your* first clue that this person
        is not going to be worth your time and attention. Personally,
        I would not be prepared to work with someone who was not
        at least as passionate about the product as I am.

        2. How much do you want to earn from this business?

        Some people may only be looking to supplement their
        existing income by a few hundred dollars a month. Others
        are looking to quit their jobs and become wealthy. Either
        (and anything in between) is a perfectly acceptable
        response. There is no right or wrong answer to this
        question. Its utility only becomes apparent when we get
        to question number 3.

        3. How much time do you want to devote to this business?

        Now, someone who wants to become wealthy and thinks
        he only has to devote five hours a week is someone who
        needs a reality check. Give it to him! On the other hand,
        someone prepared to devote 20, 30 or 40 hours a week has
        a better grip on reality. So does someone who only wants
        to spend five hours a week and make a couple of hundred
        dollars a month. What you're looking for here is some sort
        of parity in expectations between income earned and time
        and effort invested.

        By employing this formula and declining to deal with people
        who don't meet your strict criteria, your downline is going
        to grow much more slowly than many of your colleagues'.
        But this race is not to the swift. The foundation you are
        laying for your business will be so much stronger for hand-
        picking every single brick that makes up your foundation.

        You will be investing your limited time in productive people
        who truly understand the program and what it takes to
        succeed. By training these people to approach their
        business as you approach yours, they too will be investing
        their time and attention in a productive downline and their
        and your income will grow exponentially. Far, far better to
        invest 100% of your time and effort in a downline of 5
        productive people than 500 unproductive people.

        Let me finish with a real-life example - Bill Britt of Amway.
        When asked his secret of success, he replied:

        "There is no secret. I simply showed the plan to 1200
        people. 900 said, 'No.' and only 300 signed up. Out of those
        300, only 85 did anything at all. Out of those 85 only 35
        were serious, and out of those 35, 11 made me a millionaire."

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        ** Reprinting of this article is welcome! **
        This article may be freely reproduced provided that: (1) you
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        Here's the resource box to use if reprinting this article:

        Elena Fawkner is editor of Home-Based Business Online. Best business ideas and opportunities for your home-based or online business.

        Finding Prospects and Leads for Your Network Marketing or Online Business

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