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        Another AHBBO Article
        Creating Your Own Employment Security

        © 2013 Elena Fawkner

        "Well, it's happening.  My employer, the County Health and Welfare
        System, is buying me out.  I leave in April, 2002.  Seems like a long
        time from now, but I know it's really just around the corner.  So how
        do I evaluate my skills?  And how do I begin a new career?  And how
        do I deal with the fear of the unknown, of the lack of income (other
        than the retirement check), of maybe working alone out of this office?"

        This is an extract of an email I received this week from an AHBBO
        subscriber, Cecily.  Just Friday, driving home from work, I heard that
        Ford was about to lay off between 4,000 and 5,000 employees from its
        U.S. operation.  So nothing unusual about Cecily's situation,
        unfortunately.  Seems like every day we hear of more and more
        businesses being "forced" to downsize their workforces.  What we
        don't hear about every day is what happens to all those displaced

        Many people just look for another job, find one and get back into the
        ratrace, all the while anxiously monitoring the financial performance of
        their new employer, hoping they won't get laid off again.  For many,
        this is just the way the world works.  And it always will be as long as
        they continue to work for someone else.  Do you really want to live
        like this?  Well, you don't have to.  The solution, albeit not for everyone,
        is self-employment.

        In this article, we look at how to determine whether self-employment
        could be for you and how to turn that dream into reality.


        As Cecily correctly identified, a personal skills analysis is an important
        early step.  Your personal skills inventory is only one factor to take
        into account when considering whether self-employment may be for
        you, however.  Equally important are your strengths and weaknesses,
        interests, resources, attitude and other personal qualities.

        Your personal inventory should encompass at least the following:

        => Skills Assessment

        Just because you're good at something does not mean that you
        necessarily enjoy it.  If you're good at something that bores you to
        tears, then don't use that skill as the basis for your new business.
        You'll be miserable!  But, if what you're good at is something you also
        happen to enjoy, then there's a HUGE clue about what your business
        should be all about.

        When thinking about your skills, think also in terms of skills you don't
        presently possess but which you could acquire with a reasonable
        investment in training.  If acquiring a new skill would equip you to enter
        a business that you think you could make succeed, then by all means
        acquire that skill.

        To come up with an inventory of your particular skills, pull out all of your
        old resumes (or create them if you don't have them) and recall what you
        did in every job you had.  Make a list of your activities and the skills that
        were necessary to perform them effectively.

        Here's some broad categories to start organizing your thoughts:

        * Communication - speaking and writing effectively; listening; expressing
        thoughts and ideas; negotiating; persuading; interviewing; editing;
        facilitating; responding appropriately.

        * Human Relations - motivating; delegating; dispute resolution;
        assertiveness; giving credit where due; developing team cohesiveness
        and rapport; sensitivity; listening skills; supportiveness; cooperation;
        cooperation; developing others.

        * Leadership - coordinating and motivating; coaching; counseling;
        change agent; conflict resolution; decision making; teaching; managing
        groups; multitasking; initiating new ideas and programs.

        * Planning - forecasting and predicing; information gathering; needs
        analysis; evaluation strategies; acquiring important information; idea
        generation; problem identification; brainstorming; problem solving.

        * Effectiveness - implementation of decisions; cooperation; policy
        enforcement; accepting responsibility; organizing; making decisions;
        punctuality; time management; attention to detail; goal attainment;
        meeting deadlines.

        => Strengths

        When considering what strengths you possess that you could draw
        and build upon in a business of your own, think in terms not only of
        personal qualities such as determination, commitment and dedication
        but also to tangibles such as educational qualifications and financial

        => Weaknessses

        Just as you did with your strengths, focus on the tangible as well as
        the intangible.  Examples include zero financial resources, lack of
        personal discipline; and poor health.

        => Values

        Values are the things that are important to you and are divided into
        two types: intrinsic and extrinsic.  Intrinsic values relate to what you
        will be doing in a day to day sense and how valuable an activity you
        perceive that to be in the overall scheme of things.  For example, if
        your business provides a service to your community's elders and you
        perceive this as being of high importance to society, then your business
        meets your intrinsic values.

        Extrinsic values, on the other hand, refer to the external features of
        your business such as your physical environment and profit

        By identifying those intrinsic and extrinsic values that are important
        to you, and identifying the types of businesses that will satisfy those
        values, is an important step in deciding whether a business of your
        own is something worth pursuing.  For YOU.

        => Personality

        Various personality tests have been devised to determine your
        personality "type" with the idea that people belonging to certain types
        do particularly well in certain careers and businesses.  Perhaps the
        most prolific basis of personality tests is Jung's Personality Theory,
        dividing people into eight personality types: extroverts, introverts,
        thinking, feeling, sensing, intuitive, judging and perceptive.

        If this interests you, you'll find no end of information online about the
        types of occupations and businesses suited to each personality type. 
        Don't let the results of such a test play a disproportionate role in your
        decision-making process, though.  Just use it as one of several factors
        you take into account.

        => Interests and Hobbies

        This one's a real no-brainer but it bears stating.  Try and create a
        business around something that you're interested in.  Although not a
        certain rule, you tend to perform better at what you enjoy and to enjoy
        what you're good at. 

        Be sure to look at the other side of the coin too and inventory what
        you're NOT interested in.  Sometimes knowing what you DON'T want
        to do makes it easier to see what you DO want to do.

        => Resources

        These include not only financial resources but others such as your
        personal relationship network (who do you know who could help you
        in your new venture), office equipment and other facilities.

        => Attitude

        Do you have a "can do", optimistic attitude?  Are you determined to
        succeed whatever it takes?  Do you believe you control your own
        destiny or is life a series of random events that happen to you no
        matter what you may have planned?

        => Other Personal Qualities

        Finally, think about the personal qualities that make you, you.  Are
        you energetic and motivated, are you resourceful, are you resilient,
        realistic and practical, a hard worker?

        Once you have completed your personal inventory, sit down and rank
        your positives from highest to lowest.  Then do the same thing with
        your negatives.  Once you've ranked your strengths and weaknesses
        in this way, you'll have something of a framework within which any
        prospective business idea must fit.  If your idea requires great strength
        in an area where you're weak, toss it.  If it requires strength in an area
        where you're strong, keep it.  This is not a black and white exercise. 
        Any idea you have will require any combination of skills and strengths. 
        You must evaluate objectively whether your particular combination of
        skills and strengths is enough to compensate for your particular
        weaknesses and make a success of the venture.


        So, where are you to get the ideas against which to measure your
        skills and strengths?  First off, bear in mind there are a number of
        approaches to starting a business of your own.  You may provide
        a service; you may manufacture a product; you may distribute a
        product manufactured by someone else.

        A well-known schematic which sets out all the possible combinations
        is as follows:

        1. Existing products/services and existing markets.
        2. New products/services and existing markets.
        3. Existing products/services and new markets.
        4. New products/services and new markets.

        If you focus on option 1. you face stiff competition.  If you focus on
        option 4. you have to invent the wheel first.  So pay most attention to
        options 2. and 3.

        Take your skills inventory.  What do you know and enjoy the most?
        Are you a specialist?  Think about what you know.  What do people
        buy?  What do people want but can't buy?  What do people buy but
        don't like?  What are people buying more of?  Where do they buy and
        when and how?

        When you've considered that, look at how you can change existing
        products or services to meet an unmet need, to meet a need in a
        different, more convenient way, to improve the quality or service.  Be
        particularly observant and on the lookout for emerging trends (an
        aging population, an increasing number of people working from home
        etc.) and expanding market niches (e.g., increased reliance by
        businesses on outsourced services). 

        During this process, employ any technique you can think of including
        brainstorming, asking people (novel but effective!), read trade magazines
        and directories.  Focus on your consumer and market, not on your
        product.  After all, there's no point in building a better mousetrap if no-one
        needs or wants one.

        By the way, don't forget, when you think in terms of your own business,
        self-employment includes independent contracting and consulting. 
        Perfect outlets for what you know if what you know is in high demand.


        Once you have a shortlist of business ideas to play with, start assessing
        them as viable business opportunities.  This means devoting time and
        effort to assessment, research, development and planning.

        Examples of the types of activities you should be engaging in here

        => Talk about your product or service with prospective customers.

        Is there really demand for your offerings?  If so, how strong?  How
        price sensitive?  What sets you apart from your competition?

        => Research

        Find out everything you can about your target market and your
        competition already servicing that market.  Are price wars common?
        If so, you have too much competition.  Are there only one or two
        big players and no little ones?  If so, the barriers to entry are too
        high.  Look for markets where there is healthy competition between
        product/service providers but where profit margins are reasonable.

        => Analyze your Competition

        Who are they, how are they structured, how long have they been
        in business, what are their respective market shares, what sets
        you apart?

        => Strategize

        How would you start out?  Can you start out part-time before you
        leave your paid job?  Can you work from home?  Will you start
        from scratch or buy and existing business or franchise?  How will
        you market your business? 

        =>  Prepare Projections

        Work out what your expenses are likely to be and how much revenue
        you need to be able to generate to break even.  Then  work out roughly
        how much revenue you need to make a predetermined amount of profit
        (remembering to factor in the cost of your time and finance expenses
        such as loan repayments).

        How realistic are your revenue objectives?  Are they attainable?
        Over what timeframe?


        Finally, once you've identified an idea that makes it past the first cut
        (i.e. everything you've done to date), do the whole idea assessment
        routine again but this time being much more detailed and specific.  At
        the end of this process you need to be able to produce a solid business
        plan, one you can take to the bank if necessary.  Even if you're not
        going to need outside financing, do your formal business plan anyway. 
        It will help you ensure you've covered all the bases and left nothing out. 
        By the time you finish your business plan, you should know your
        business inside out.

        All that's left is to put your plan into action and launch!

        Not surprisingly, the whole process from personal inventory to launch
        is not something you can do in a week.  Ideally, it's something you will
        be able to start BEFORE you lose your job since it will likely take you
        several months.  But the returns on your investment can be substantial. 
        Do it right and do it well and you will create for yourself your own
        employment, never again to be at the mercy of someone else to
        determine your fate. 

        But it's not an easy road.  Self-employment is not a safe route.  It
        rewards the risk-takers and the resilient.  You may not succeed on
        your first attempt.  But, as with anything in life, where there's a will
        there's a way.  If you are truly determined to create your own security,
        nothing compares to putting your destiny back where it belongs - in
        your own two hands.

        Hopefully this article answers the first two of Cecily's questions.  As
        for the last two, "And how do I deal with the fear of the unknown, of the
        lack of income (other than the retirement check), of maybe working
        alone out of this office?", by following the steps outlined above, you
        will go a long way to removing the fear of the unknown by replacing it
        with something that is no longer unknown.  After all, each of us has
        unique skills and experiences that can be turned into opportunity
        (business or otherwise).  Even if you ultimately conclude that a
        business of your own is not for you, the very process outlined above
        literally forces you to take stock of your strengths and skills, thereby
        better preparing you for the challenge of finding the next position.

        So, from one who was laid off (in May 2013), to those of you who have
        been laid off or are expecting to be, as they say, when life hands you
        a lemon, make lemonade.  Or as the old Buddhist saying goes: "The
        deeper the mud, the more beautiful the lotus."


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        ** Reprinting of this article is welcome! **
        This article may be freely reproduced provided that: (1) you
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        Here's the resource box to use if reprinting this article:

        Elena Fawkner is editor of Home-Based Business Online. Best business ideas and opportunities for your home-based or online business.

        Copyright 1998-2017, AHBBO.com. All rights are reserved. Tuesday, 26-Jan-2021 03:17:32 CST