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        Another AHBBO Article
        Letting Go of Coattails ... Creating Your Own Home-Based Business

        © 2013 Elena Fawkner

        If you're looking for a way to make money from home and
        you've been online for any length of time you will have quickly
        become aware of the preponderance of business opportunity
        sites and ads for many and varied business opportunities.
        In particular, you've probably been bowled over by all the
        promises of the fabulous internet riches that can be yours,
        if you only join so-and-so's innovative new groundfloor
        opportunity that everybody who is anybody wants in on.

        This week I received an email from a subscriber asking for
        my opinion on a particular business opportunity.  She was
        asking what I "really thought" about it because she had
        been "burned so many times in the past I just don't know
        who to trust".  Sound familiar?

        I've received several emails like this over recent months from
        people who have been dudded by the charlatans who seem to
        come out of the woodwork at the mere whiff of a victim, er ...
        prospect.  This latest one though got me wondering exactly why
        it is that so many people seem to be looking to make a profit
        from promoting or participating in someone else's business
        opportunity or product rather than creating their own, using their
        own ingenuity.  And this applies not only to scams but to
        legitimate business opportunities (yes, they DO exist).  After
        all, no matter how legitimate the opportunity, at least some of
        your hard work and effort is going to benefit someone else.

        Now, admittedly, promoting someone else's product (such as
        by way of affiliate programs) is a good way to get started in your
        online career, but it's not going to make you really serious
        money.  By "serious" I mean sufficient money to represent a
        worthwhile return on the investment of time and effort you must
        expend to earn significant commission income.  By spending the
        same amount of time and effort promoting your OWN business,
        your return must necessarily be much greater.  After all, you keep
        100% of the profits for the same work!

        Why is it that some people, let alone those who have already
        been burned, keep looking for someone else to deliver the
        answer to their prayers rather than creating it for themselves?
        Or worse, give up entirely?  I'd be willing to bet that, for a goodly
        proportion, the answer is "I don't have any products of my own
        to sell" or "I don't have any good ideas" or "I don't know where
        to start".

        Now, it may be that you're just dabbling with the idea of an online
        business and, for you, promoting a few affiliate programs while you
        gradually get more involved is a good place for you to be right now.
        Many of us started out doing exactly that.  But for those of you
        who are ready to get into this in a serious way, have you thought
        about doing it for yourself?  Why not let go of the idea there is
        a perfect opportunity out there with your name on it if only you
        can find it, and instead devote your time and your energy to
        creating it using your own brainpower?

        I believe, absolutely and without equivocation, that ANYONE can
        make money with their own business.  The key is to make sure that
        what you choose for your business is something you are passionate
        about.  If you are passionate about what you do, your natural
        enthusiasm and motivation will lead you to develop ways to exploit
        that passion in a way that can generate income.

        Let's say one of your absolutely favorite things in the whole world is
        gardening.  You've always loved to garden, you have ever since you
        first got your own place and you do it every chance you get.  Think
        about how you might translate that natural interest into a profitable
        business endeavor.

        Here's just one suggestion how you can turn your green thumb to
        your financial advantage: start a gourmet herb business!  You could
        indulge your passion for gardening by planting a herb garden in your
        backyard, drying and packaging the herbs you grow and marketing
        them to a niche market.  Your niche may be the gourmet market,
        for example.  You might decide to experiment with various
        combinations of herbs to come up with some exotic gourmet herb
        blends that are truly original.

        You would need to invest in a small greenhouse perhaps and learn
        about how to dry herbs and all the other facets of a herb business.
        But once you've mastered that, and experimented with various
        blends to create a unique product, it's simply a matter of packaging
        them attractively for your market.

        As far as marketing's concerned, this would take place both online
        and offline.  You will, of course, have your own website from which you
        offer your exotic herb blends for sale.  Your website would contain a
        profile of all the various herbs, what they are good for, recipes and
        other resources that your site visitors would be interested in.  In time,
        you may even expand into producing herbs for the homeopathic
        market!  You could supplement your website by publishing a weekly
        or monthly newsletter devoted to all things herbal, including hints and
        tips for your subscribers wanting to grow their own herbs or who
        are interested in the health benefits of herbs.

        Offline, you could approach local businesses in your area to stock
        your products and attend weekend markets to build your profile.
        By placing advertisements in local newspapers and taking an active
        role in your local Chamber of Commerce you would make the
        contacts that you need to become known within your local community.

        Other ways to indulge your passion for gardening while at the same
        time operating a profitable business venture include: growing your own
        vegetables to produce gourmet pasta sauces; starting a packaged
        seeds business or a garden design consultancy service.  It doesn't
        matter.  Just make sure it has something to do with what you are
        truly passionate about.

        Gardening is, of course, just one example.  Perhaps your
        passion is sewing, needlecraft, woodworking, computers, sports,
        parenting, travel, automobiles, leadlighting or any one of a million
        other things.  There is absolutely no reason in the world why you
        cannot take that passion and convert it into a money-making
        enterprise, particularly with the internet as a marketing medium.

        So, for those of you looking for the right business opportunity "out
        there" somewhere ... STOP.  Let go of the coat-tails, reach inside
        yourself and grab the one thing you are TRULY passionate about
        above all others.  It is your ticket to a profitable, home business of
        your very own.  And best of all, it's 100% all yours.

        _________________________

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        ** Reprinting of this article is welcome! **
        This article may be freely reproduced provided that: (1) you
        include the following resource box; and (2) you only mail to a
        100% opt-in list.

        Here's the resource box to use if reprinting this article:

        Elena Fawkner is editor of Home-Based Business Online. Best business ideas and opportunities for your home-based or online business.

        Copyright 1998-2017, AHBBO.com. All rights are reserved. Tuesday, 26-Jan-2021 03:04:51 CST

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