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        a home based business onlinehome business ideas

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        Quality Articles - Complete Privacy

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        Another AHBBO Article
        Articles ... The Best Form of Free Advertising

        © 2014 Elena Fawkner

        Those of you reading this who run your own online
        businesses know that the aim of the game is traffic -
        qualified, targeted traffic - and lots of it.

        There are a number of ways to drive qualified traffic
        to your site - some of it costs you money, some of it
        costs you time.  Some of it costs you both and doesn't

        This article is all about the best form of free advertising -
        writing articles.

        How can writing articles give you free advertising?  As
        you probably know, there are hundreds of thousands of
        people publishing an ezine (electronic newsletter) on a
        regular basis.  For some of these people, publishing the
        ezine is the central plank of their business - they set out
        to create a business involving, primarily, the publishing of
        the ezine.  Others, however, publish the ezine only as an
        adjunct to their website - a way to get their site in front
        of their ezine subscribers in the hope that this will
        generate repeat traffic.

        Both types of ezine publishers have one thing in common.
        The need for great content.  If you've spent much time
        online you'll no doubt have signed up for more than your
        fair share of free ezines.  You'll have come across some
        that are really good, some that are OK and some that are
        nothing short of woeful, with content that looks like the
        publisher has picked up the first piece of regurgitated
        whatever he happened to come across today to fill up the
        space between the ads for his numerous affiliate programs.

        Your site may include links to your affiliate programs.
        After all, that's how you make money, right?  But rather
        than go the road of the ezine publisher who thinks she
        can serve up any old porridge to her subscriber base and
        they'll eat it up, spend the same time writing just one
        good article on a subject matter relevant to your target
        market and invite publishers of ezines with complementary
        subject matter to publish that article, together with
        your resource box at the end (the four or five line blurb
        you see at the end of articles that give a little information
        about the author and the author's website together with
        a link to the site).

        Now, here's the important point if you expect others to
        publish your work.  Your ad is your resource box, it is
        NOT your article.  Your article is content.  Your article
        should not mention your product, your site or anything
        related to it.  Your article must stand alone as an
        independently useful piece of work (and when I say useful,
        I mean it must be useful to the READER, not the author!). 
        Don't insult your readers' intelligence by dressing up an ad
        as an article.  They're not stupid - they'll see through it and
        you immediately, they'll put you on their blacklist for insulting
        their intelligence and no publisher worth their salt will run
        your articles anyway.

        The whole purpose of writing the article is to make it such
        a worthwhile piece of work that many publishers will want
        to put it in front of their subscribers.  Get a good article
        published in an ezine with 10,000 subscribers and see
        what that does for your traffic when hundreds of those
        subscribers click on the link to your site that you've
        included in your resource box. 

        Beginning to see how this works?  And the best thing of all
        is that it only costs you time - maybe an hour, two tops
        to write a decent article.  Commit to writing one a week
        and getting them published and you'll have a nice little
        traffic flow going, believe me (AND, if you make sure that
        you write about subject matter relevant to your site, that
        traffic will ALSO be targeted, qualified traffic - so much
        the better).

        OK, so now you can see the power of writing articles as
        a method of generating traffic to your website.  How the
        heck do you find other people to publish your work?

        Thanks to the fact that so many publishers out there
        don't have the time or (so they believe) ability to write
        their own articles, or are looking for articles to supplement
        their own, you have a ready-made market of thousands
        of publishers who are always on the lookout for quality
        content to present to their readers.  You just have to
        find them.

        Here's a partial list to get you started:

        Yahoo Groups (submit from the Yahoo Groups website
        at http://groups.yahoo.com/ - you'll need to subscribe
        to these groups first):


        and these ...


        When submitting your articles to the above websites, be
        sensitive to the types of articles the site is looking for.
        Some accept articles on any subject under the sun, others
        are looking for articles on specific subjects such as internet
        marketing, for example.

        Over time, you will be able to add to this list.  If submitting
        to individual ezine publishers, don't be surprised or offended
        if you don't receive a response.  Most ezine publishers of
        any size receive dozens of article submissions a day.  Time
        normally doesn't permit a response to each submission.  Also,
        try and find out from the publisher whether they even accept
        article submissions.  Many don't (me, for example).  I receive
        many article submissions a day which just get deleted unread.

        The point is, just work up your own list, write articles
        consistently and submit consistently.  Over time, you'll
        develop your own style of writing and attract a following. 

        Although it may be slow to start, you'll start getting a trickle
        of new traffic from people who have come across your article
        somewhere, some place and were interested enough to click
        on the link in your resource box.  Over time, that trickle will
        become a stream, then a river, and then a flood. 


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