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        A Home-Based Business Online
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        Elena FawknerHello, and welcome to A Home-Based Business Online. I'm Elena Fawkner*. An attorney in my real life, I have been running AHBBO, dedicated to work-from-home entrepreneurs, part-time since July 1998.

        When I was first wanting to start an online business, like many people I struggled to find the right idea. I knew there were a lot of people like me out there. Many people readily appreciate the power of the internet as a business medium, but they really struggle to find the right idea for a business concept that will allow them to tap into it. I stopped searching for the one big idea when I realized that I had already found it. Providing a resource for those just like me, looking for home-based business ideas and ways to make money online with their computers.

        As my business grew, I became increasingly disenchanted with the scams and shams many people online try to pass off as so-called "business opportunities" and began championing the cause of ethical online business practices and telling it like it is.

        I wrote an article a while back called 'The Internet is Another Medium ... Not Another Planet'. I wanted to get the message across to those new to the online community that the Internet is not some magical, mystical place where real-world principles just don't apply. There is no such thing as a free lunch. The Internet just provides a way of reaching huge numbers of people relatively inexpensively. You still need to work, and work damn hard, to turn a buck in this business. The sooner people wake up to and accept that reality the better.

        So that is my mission. To cut through the hype and give you the real deal. What to expect when it comes to running a home-based business (online or off), what works, what doesn't and everything in between.

        I hope you find AHBBO useful.

        * Elena Fawkner is a pseudonym adopted for professional reasons.

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